Work
Case study
Heuristic Evaluation: Diagnosing design in a Healthcare Web
Heuristic Evaluation
Ux design
Usability navigation
Reporting
prototyping
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What is the project about
Project Overview
Gebro Pharma, an Austrian pharmaceutical company, approached us to revamp their Spanish headquarters' website (https://gebro.es). The client expressed concerns about the outdated platform's disconnect with their target audience—pharmacists and medical professionals. The primary objective was to transform the website into an engaging platform, elevating its status as a showcase for pharmaceuticals and fostering awareness among healthcare professionals.
My Contributions
My role encompassed leading the heuristic evaluation phase, where I organized and guided evaluators. I compiled a detailed report with both insights and visual representations. I also contributed by creating wireframes for the redesigned website elements. While engaging with the client, I participated in meetings with the primary goal of aligning their vision. Budget considerations and contingency planning were also among my responsibilities. Collaboratively, I worked with Trifàsic, integrating usability and SEO insights.
UX Process
What stages we followed
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stage
What I have learned
Solution
The test phase facilitated a meticulous assessment of the website's usability through a panel of evaluators, yielding both quantitative scores and qualitative feedback. By integrating user-centric design and usability principles, strategic collaboration, and adaptive planning, the solutions crafted for Gebro Pharma's website aimed to elevate its digital presence.
Final thoughts
The Gebro Pharma project exemplified the effectiveness of leveraging usability best practices in digital products to achieve intuitive user experiences. As UX designers, initiating a website redesign involved evaluating the product to identify usability issues. This case underscored the importance of not just redesigning for aesthetics but also for enhanced utility tailored to our target audience's needs. Often constrained by the inability to conduct user tests, adopting usability conventions became a potent resource in creating self-explanatory products.
Process
What we have unfolden
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Empathy
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Test
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Define
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Ideate
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