Case study
Testing Mobile App Design: Unveiling User Experience for Seamless Service Booking
User testing
User interactions
User-centric approach
Refinament and interaction
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What is the project about
(*Due to privacy policies, I was unable to include the name of the company in the Case Study.).
UX Process
What I have learned
stage
What is the project about
Process
What we have unfolden
Empathy
Planning the test
Leveraging insights from previous evaluations and considering best practices, we had designed an intuitive interface aimed at enhancing user experience. We had particularly focused on the user flow for booking services, the main feature of this mobile application. With the design solidified, we seamlessly transitioned into the user test planification.
In the initial phase of testing, Mortensen delegated the task of developing the User Test plan to me. I undertook this responsibility by defining the application's objectives, delineating use cases and user requirements. I also selected the members of the project team from Mortensen. Additionally, I established user profiles in order to define the sample of the test, in total 50 users (25 internal users, 25 external users).
The app’s objectives, the use cases and the user’s objectives.
Following this, we conducted a meticulous screening process, targeting individuals primarily in their forties and fifties. Our focus was on individuals who were clients of the company or potential clients, having either engaged with some of the company's services or similar ones. This careful selection aimed to ensure a representative and insightful user sample.
Just before testing, we sketched our hypotheses. Each hypothesis became the foundation upon which we built our expectations for the testing expedition. Following the testing, we eagerly examined user feedback to unveil the truth about our hypotheses.
Hypotheses of the test.
Consequences of the hypotheses of the test.